The basics of idea generation or the search for your next great idea

April 8, 2024

Regardless of the industry, today's business environment is extremely volatile, highly competitive and constantly changing. Innovation is therefore not just an option - for many companies it is a prerequisite for survival. Leading companies realize that only an endless stream of fresh ideas can drive growth and sustainability.  Finding ideas is the basis for innovation. 

Ideation must foster creativity, collaboration, problem solving and innovation. 
To achieve this, you have to Key principles understand:
  • Ideation is the process of generating, developing and refining thoughts: It is a structured method that encourages creativity and collaboration to solve problems, seize opportunities and spark innovation. At its core, it is about breaking away from traditional ideas, embracing different perspectives and fostering a subculture that values creativity.
  • Finding ideas requires divergent thinking: In the brainstorming phase, it is important to cast a wide net and discover a variety of possibilities. Brainstorming encourages divergent thinking so that ideas can flow freely and without restrictions.
  • Convergent thinking gets to the heart of the ideas: Once a pool of ideas has been created, the focus shifts to convergent thinking. This involves evaluating and refining ideas to identify the most promising ones that align with strategic and customer needs.
  • Cross-fertilization is essential: Using suggestions from different sources can promote innovation. By combining thoughts from different areas or industries, you can gain specific insights and discover unconventional answers.
  • Nothing works without prototyping and iteration: Ideas are put into practice through prototyping and iteration. By developing prototypes or minimum viable products (MVPs), you can test assumptions, obtain feedback and refine your concept based on the latest international findings.

While brainstorming lays the foundation for innovation, the search for an outstanding business concept requires even more. 
In the Video Teresa Valerie Mandl explains what you need to consider in order to develop an exceptional product or service idea. 

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