Sometimes you can't shake the feeling that you've exhausted all the possibilities for innovation without achieving the desired success. Instructions and methods for driving innovation are plentiful - but easier said than done. What's going on? Perhaps we have forgotten the emotional side of innovation in the course of rationalization, standardization, Big Data and data analysis.
Innovation is not just a cognitive process, it is highly emotional.
It requires getting involved in something new. That can be scary, because it takes courage to embrace the unknown and learn from failure. However, strong emotions are the driving force for innovation and provide differentiation.